The initial and primary source of communications with a client is the advisor. However, there are multitudes of additional ancillary communications that must be conducted with a client to evolve and manage the relationship. These necessary communications can be executed through a variety of digital means or by physical mailings. These ancillary “touches” must be expertly planed, monitored, and managed if they are to create the desired professional client experience.
Smart organizations will take inventory of every client communication touchpoint and make sure they are leveraging every one of these communications for optimal relationship development. This podcast delves into how to expertly manage these communications in a way that will meet and exceed client expectations.
You can find this podcast on your favorite listening platform or at the following link: